AI
AI agents aren't replacing your ad ops team. They're the new hire you can't afford not to make.
The real unlock isn't automation. It's giving your existing team leverage they've never had.
Thoughts on ad ops, AI agents, and building tools that do the work nobody should be doing manually.
The real unlock isn't automation. It's giving your existing team leverage they've never had.
Model Context Protocol sounds like an enterprise acronym. It's actually the thing that lets AI agents use your existing tools.
Your team spends Monday morning pulling numbers from five platforms. That's not analysis — it's data entry with a college degree.